Digital Marketing Myths in 2017
Digital marketing Myths plays a heinous role in hampering the effective medium to advertise your product and service to your prospective customer. Given the easy access to the internet, People with lack of expertise spread half true information in the public domain via Youtube and Blogs. It ends up screwing the real results.
Given the numerous targeting and bidding options, campaigns have become so optimized that you can conclude (close to) exact Cost Per Lead or Conversion rate. Still, with so many benefits and freedom in hand, Digital Marketing faces the horror of illogical myths. Yes, I will try to bust them all via this article.
But just like all things wonderful, some aspects of Digital Marketing are shrouded in myths and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them via Digital Marketing.
Myth #1: It is not a vital element in the Marketing Mix:
Well, Let’s ignore the people living in oblivion instead we should march towards the growth Digital Marketing promises. The industry is growing at a fast pace. I have never seen so many institutes offering short term courses in the domain. Best among them is Pace Career Academy in Naraina and Chirag Delhi. At the moment, demand is way greater than supply. Digital Marketing is the front office for the users who come searching for you or your offerings. Web presence is not just a decorative painting hang on the walls.
Myth #2 It will only be successful with a large web presence:
A funny myth which should be busted. The Internet sets no bars based on the quantum of a entities’ capability. Web presence large or small doesn’t matter, what matter is the conversion rate. For instance, 100 users visiting and converting as customers is way better than thousand visitors with no cash flow at all. Ultimate revenue comes from this avenue. No Digital Marketing myth can survive if we stay updated with new trends and technology in the industry.
Myth #3 A website is enough:
Companies and some businesses have this misconception that just having a website will help them achieve their digital goals. People will queue up on their website and moolah will start kicking in. Sadly, it ain’t the case. The Internet evolves every hour. To keep up with the competition, principle of keeping it fresh and frequent is the only recipe for a delicious end result. So start cooking. I love desserts though!
Myth #4 SEO is No More:
They say and we listen but it doesn’t change the reality even a bit. SEO is here to stay. Optimizing your website is so important for search engines to index your web page. Without which it won’t be visible to the targeted audience. So all your sheer hard work and dedication will go down the drain. Optimize. Optimize. Optimize. Digital Marketing myths will bust themselves.
Myth #5 Any Content will do the trick:
Content is the king. Yes, We have heard that gazillion times. Not content but Quality content will win the race. It may be a tiresome activity to write long articles but results are worth it. See, my article brought you here. Let the ink flow on a paper or your fingers on a Word Document. Traffic flow will start following in.
Myth#6 Email Marketing is dead:
Before answering this question I will ask you how many times do you get in a day? Probably, 10-15 or if you are a freak like me than countless. So, why every company is sending everybody truckload of emails. Should I bust one of the scariest digital marketing myths now?
- Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
- Gmail has 1 billion active users worldwide. (Statista, 2016)
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
MYTH #7 Use Every Social Media Platforms:
While doing everything right, we make a mistake of tapping all the social media platforms without considering the pros and cons. Every social media platforms have a different purpose to serve. Your business is different than mine so is your marketing needs and strategies, Use wisely.
Facts to consider while choosing the perfect platform:
- Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day.
- 74% of people say they use Facebook for professional purposes.
- On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
- Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016)
- 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015) Visual content is 40X more likely to get shared on social media than other types of content.
- 71% of online marketers use visual assets in their social media marketing.
To avoid believing in any kind of Digital Marketing Myths, Keep yourself up to date by reading my other blog posts